The one by frederic fekkai1/9/2024 ![]() “The technology, aesthetics and positioning take the brand to a new level,” he added. In a statement, he said he’s impressed with the direction of the new line. There will also be stepped-up use of influencers, a fresh approach to social platforms and a new app for the Fekkai salon.įrédéric Fekkai, considered one of the first and best-known of the celebrity hairstylists, remains an adviser to the Fekkai brand he founded. Joel Ronkin, the chief executive officer of Fekkai Brands, said that, under new leadership, the luxury hair-care brand has developed a blueprint to expand the business with product innovation, elevated distribution, global expansion, a web site redesign and a marketing and advertising campaign. Experts believe a catalyst of that growth could be The One by Frédéric Fekkai, a line expected to hit $20 million in first-year sales with the potential to ring up $75 million after three years on the market. Industry sources say Fekkai today is a $90 million brand that many think could more than double in sales in the next few years. said Bumble and bumble will debut online in August on and in 500 doors in September. The One by Frédéric Fekkai is the second premium hair-care company in the past two weeks to sign on to Ulta Beauty. The NPD Group said that as of May, the category had expanded 13 percent year-over year - besting makeup as the fastest-growing segment in the prestige market. Prestige hair care is certainly gaining traction. In 250 of the doors, The One by Frédéric Fekkai will be part of the new prestige hair-care presentation including elevated signage and display. The retailer confirmed The One by Frédéric Fekkai will bow in about 690 doors and online at. The range will be available at Fekkai’s seven salons along with an exclusive retail launch with Ulta Beauty. Next month, Fekkai Brands, which acquired the company from Procter & Gamble in June 2015, will unveil a hair-care line called The One by Frédéric Fekkai. Massaging the scalp activates your hair follicles at the root by stimulating blood flow, and "the root of the hair becomes more alive and gives you more lift and shine," he says.Fekkai Brands wants to restore the Frédéric Fekkai nameplate to the number-one position it once held in professional hair care. Next comes the massage, which Fekkai says is critically important to ensuring your products do their best work. "Put just enough in your palm, and then apply it only on your scalp." He explains that you don't need to worry about lathering up the entirety of your strands, because the water will do the work of distributing it for you. "The right way to do the shampoo is actually not to put it on the hair," he says (cue jaw drop). While it may seem simple, washing your hair is really the first step in your styling process-everything you do to your hair outside of the shower depends on what you do in the shower, so you certainly want to do it correctly. This morning, he hosted a group of editors for a fireside chat in his Soho salon to celebrate the launch of his first ever foray into natural haircare, called The One Atelier Fekkai: The Pure Collection, and schooled us all in the most basic of hair practices: how to wash it the right way. So when Frédéric Fekkai-a true beauty legend, no matter how you slice it-serves up haircare advice, suffice to say it's worth listening to. He's the godfather of the modern hair salon, he managed to bring luxury haircare to the masses via his namesake line (which you've likely on the shelves of your local drugstore), and, in what is perhaps my favorite claim to fame of his, has cut the hair of none other than Hilary Clinton. In the hair industry, you'd be hard-pressed to find a name more recognizable than Frédéric Fekkai's.
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